WITH WHOM WE…
This was me learning first-hand that building a business from scratch is hard.
Project: With Whom We… Dog Accessories 2016-2019
Role: Co-Founder, Copywriter & Art Director, Photographer, 2nd Sewer
Channels: Online Shop (Etsy), Email Newsletters, Instagram, Facebook
Entrepreneurial Pursuit
For the love of being a dog mom.
Built around a borderline obsessive love for dogs and DIY crafting, my sister and I sewed dog collars, leashes, bandanas and bowties (as seen in the above slideshow). We curated our collections around the notion that dogs are more than companions they’re with whom we do everything.
Our product was sold through Etsy. We attended fairs/markets across NYS (like Renegade Craft Fair) that often saw 20K+ in foot traffic. We donated portions of each profit to dog-friendly National Parks.
Below is a sample story for the brand’s former “Love Line”. The copy and images were used for Etsy, social media posts, and email newsletters.
Sample Brand Story: With Whom We… Love
Introducing our “Love Line,” featuring exclusive patterns for your one-of-a-kind puppy love.
PRODUCT DETAILS:
Our “Love Line” takes made with love to the next level. We created custom watercolor artwork and turned it into exclusive fabrics for your pup. Durable enough to withstand the dogs that play rough, and soft enough to make snuggle days extra cozy. Available in “Whimsical Hearts”, “Snuggle Layers” and “True Red”. Our Love Line is while supplies last, so don’t wait too long to declare your love.
Available in collars and bandanas
See sizing guide in FAQ
100% cotton
Machine wash cold (on hand wash or delicate cycles)
Lay flat to dry
1% of profit donated to dog-friendly national parks
<Hitting Your Inbox Like…>
New! Our “Love Line” traces straight to your dog.
Slow your scroll,
@withwhomwe organic social posts…
Our new Love Line collection is taking puppy love to the next level. Exclusive patterns. Limited Supplies. Link in bio to shop.
Tag a friend who shows their love through sloppy wet kisses! #withwhomwe
Who wore our Love Line bandana best? Ollie (1), Lola (2), Rex (3) or all three of them because every dog is perfect (4). Swipe right to see and comment your choice below!
True love is getting up in the middle of the night to let your dog out & standing in the fenced in backyard with them, right @rex_thejackrussellterrier? #dogmom
What’s our love line? Unique patterns, soft fabrics, and wagging butts. Snap a pic of your pup in a With Whom We… accessory, tag us, and comment below with one of your love lines - you might just see your pup pop up in our feed. #dogmom #withwhomwe
