Toyota & Nickelodeon
Nickelodeon SpongeBob Squarepants and Toyota Sienna gave families the “BEST DAY EVER” experience at Comic-Con International: San Diego, 2019. Attendees could get their boating license photo taken and then test the ultimate family car.
Days before Comic Con, we created teaser content of the car wrap for social. Then we showed up the morning the event opened, took video and static content, and turned it around to go live the same afternoon.
We reached millions of ticketless fans.
Project: Toyota SpongeBob Car Wrap at Comic-Con International: San Diego, 2019
Role: Art Director - creative development, pre/post production direction, provided all Nickelodeon asset files for car
Channels: Experience, Live-Event, Facebook, Twitter
Client: Nickelodeon IP & Toyota Sienna
Campaign Reach
9,159,110 social impressions
Rivaling other TV & car brands within the Petco Park Interactive Zone, our booth held the “longest and most consistent lines” record at Comic-Con International: San Diego 2019.
Teaser video for social
Video for social
Video for social
Video for social
What people were saying…
“Pull up to the date in this and we married.”
— Amanda A. on Twitter
“This is the ONLY reason I wish I was at Comicon!!”
— Constance R. on Twitter
“My inner child is screaming”
— Bryce M. on Twitter