Lysol & Nickelodeon
Nickelodeon partnered with Lysol’s Healthy Habits initiative to create “Slime School”, the first-ever slime-filled virtual school.
Together, we supplied educators and parents with custom Nickified learning tools and spread the word about preventing sick days at school through celebrity and influencer partnerships.
Project: Nickelodeon & Lysol Healthy Habits Presents Slime School, 2019
Role: Art Director - creative development, pre/post production direction & hand-lettered chalkboard
Channels: TVC, Facebook, Instagram, Website (Lysol.com)
Agency: Nickelodeon
Client: Lysol
Press: Shorty Awards Finalist, MediaPost
Campaign Overview Video
Campaign Reach
36,596,260 Impressions
4,808,564 Views
5,285,294 Engagements
“Slime Days”
To officially launch slime school, we slimed celebrity Alison Stoner in a TV spot.
“The Substitute”
In this special edition of Nickelodeon’s hit prank show “The Substitute”, we put Alison Stoner undercover to teach kids about healthy habits in her own special way. The video was posted on Alison Stoner’s social media channels to help build the hype.
“Slime School”
Meet Mila and Mason, our slime school ambassadors. In this custom piece of content, we watch Mila and Mason battle around common germs found at school to get to the slime portal! But in order to get there, they’ll need to learn a few healthy habits along the way.
Hi! This is me before we pranked the kids. Lysol asked for additional branding, so I created them this chalkboard.