LEGO Super Mario

The LEGO Super Mario team had a big creative ask. We were challenged to make one piece of content that could do all of the following:

  • Live primarily as a TV spot but also be thoughtfully repurposed into shorter videos for social and digital channels.

  • Show off the unique play style of LEGO Super Mario (it’s the only LEGO bricks that have interactive digital sensors).

  • Focus on the very wide range of product sets and the diverse kids who play with it.

  • AND introduce the highly anticipated LSM figurine, Princess Peach.

Project: LEGO Super Mario
Role: Creative Consultant & Art Director - conceptual ideation and development, creative pre-production preparation, campaign extension ideas for LEGO world markets
Channels: TVC, OLV, Instagram
Clients: LEGO & Nintendo

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