abercrombie kids & Nickelodeon

We were asked to integrate Nickelodeon’s silly and playful brand voice into custom content for the effortlessly cool clothing brand, abercrombie kids.

Our branded entertainment helped the network win this business for the first time ever. We secured top kid YouTube talent, garnered millions of views, and earned a second yearlong extension on the partnership.

Project: Abercrombie Kids Back to School, 2019
Role: Art Director - creative development, pre/post production direction
Channels: YouTube
Client: abercrombie kids and Nickelodeon

“DIY With Me”

DIY With Me integrates a brand’s values or products into a practical, do-it-yourself tutorial on YouTube. Influencer Nicole Laeno leads the charge for abercrombie kids to complement their “Play is Life” messaging. Decked out in the latest from ak, she added flare to her bike with denim tassels and personalized her ak Jacket.

“Spit it Out”

Spit it out, in true Nickelodeon style, challenges kids to make other kids laugh so hard they spit out a mouthful of water. Nicole does her best to hold it in this spot sponsored by ak. Together with the DIY piece, we have over 800K views and earned a second year in the partnership with abercrombie kids.