Nickelodeon — Melissa Frey

Nickelodeon Kid’s Choice Awards Show Billboards

Did you know that Nickelodeon has a slime council? That’s how valuable of a brand asset it is. In these seemingly simple network billboards, we were asked to do alot. We crafted a framework to tell brand-relevant stories while maintaining sponsor parity, both in branding and the amount of sliming they received. All of these aired with the slime council’s approval.

Project: Nickelodeon Kids Choice Awards, 2018 Sponsor Billboards
Role: Art Director - creative development, pre/post production direction
Channels: TVC
Clients: Nickelodeon, Nintendo, Cinnamon Toast Crunch, Lysol, Chobani, Goldfish, Barbie

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Nickelodeon Kid’s Choice Awards Show Billboards

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