LEGO Super Mario Luigi’s Mansion
“Ah!” As a self-proclaimed scaredy cat, I just get Luigi…which made introducing the LEGO Super Mario Luigi’s Mansion set very fun. I worked with the LEGO team to come up with a teaser video and haunted TV spot that won’t scare the pants off kids but gets kids and families excited to have some spooky time with everyone’s favorite scared hero.
Project: LEGO Super Mario Luigi’s Mansion
Role: Creative Consultant & Art Director - conceptual ideation and development for videos/key visual, creative pre-production preparation
Channels: TVC, OLV, Instagram
Client: LEGO & Nintendo
Coming soon teaser video used across digital and social platforms.
TVC and Online video introducing the new LEGO Luigi’s haunted mansion.