LEGO DUPLO
Introducing a new tone of voice for an established toddler brand. The LEGO DUPLO team and I concepted the commerical that launched DUPLO’s 2021 re-brand, and subsequent product lines.
Our work brought the tagline “Start Off Big” to visual life for the first time…which resulted in a playful campaign where DUPLO bricks have never gone before, into the real world.
Project: LEGO DUPLO 2021 Re-brand
Role: Creative Consultant & Art Director - conceptual ideation and development, creative pre-production preparation, campaign extension ideas for LEGO world markets
Channels: TVC, OLV
Client: LEGO DUPLO
Video Commerical for TV & Online
TV & Online video for DUPLO Vehicles
LEGO.com landing page for DUPLO displays the video & offers exploration into the new re-brand.